Digital Media Marketing

Course Detail

Course Outline

Course Outline: Digital Media Marketing

Duration: 2 Months
Mode: Physical
Software & Tools Covered: Canva, Meta Business Suite, AI Tools, Daraz Seller Centre

Course Overview

A new digital world is rising—let’s discover it together.
This training provides hands-on learning in digital marketing, from brand design to social media advertising and e-commerce management. Students will learn how to create, promote, and grow online businesses using AI-driven marketing tools.

Module 1: Concept of Digital Media Marketing

• What is Digital Marketing?
• Why are people going online?
• Benefits of Digital Marketing.
• Digital Marketing Goals and Objective.
• How AI helps in Digital Marketing?

Module 2: Keyword Research (Daraz)

• Keyword Research & Analysis.
• Types of Keywords.
• Methods to find Keywords.
• Choose the Best Keywords for Product Visibility.
• Use AI tools to generate keyword ideas and competitor insights instantly.

Module 3: CANVA (Digital Marketing Tool)

• What is Canva?
• Advantages of Using Canva.
• Image Editing Techniques.
• Designing Brand Logos
• Product Image Design
• Social Media Post & Content Design
• Adding Animation in Designs
• Image Compression Techniques
• Explore AI tools for text-to-image design and automated layouts.

Module 4: Daraz Marketplace Management

• How to Create a Daraz Seller Center Account?
• Product Hunting Strategies.
• Product Listing & Optimization.
• Order Management
• Gaining Organic Reviews
• Understanding Daraz Campaigns & Promotions
• Store Decoration & Branding
• Learn to use AI-driven data for better product ranking and campaign planning.

Module 5: Social Media Marketing

• What are the Best Social Media Platforms?
• Facebook and Instagram Management.
• Difference between Profile, Page and Group.
• Setup a Facebook Page or Instagram Handle for Your Business.
• How to Create Posts with Keywords Rich Captions?
• What is Monthly Schedule?
• Understanding Target Audience.
• Audience Engagement Strategies.
• Increasing Reach & Impressions
• Managing Accounts with Meta Business Suite

Module 6: Facebook Ads

• Introduction to Facebook Ads
• Ad Campaign Setup
• Researching for Effective Campaigns
• Ad Restrictions to Avoid
• Selecting the Right Ad Objective
• Setting Target Audience
• Budget Estimation & Optimization
• Managing Campaigns via Meta Business Suite
• Learn to optimize ad performance with AI-based targeting and budget analysis